Frederick Marquis had become Lord Woolton in 1939, in April 1940 he became head of the Ministry of Food and responsible for the feeding of over 40m British citizens. Woolton was a powerful and charismatic administrator and he quickly surrounded himself with an able and effective team. The country was divided into nineteen areas of control with further layers of administration which mirrored the existing local government areas. Best known for his famous 'Woolton Pie', he charmed and cajoled the public into eating not only Woolton Pie but a 'National loaf'. Neither were liked, but by the end of the War, the country was fitter and healthier than it ever had been.