One of the driving factors is availability. One of the most important in the real world is the aircraft they went into.
For instance, you can buy a Marcel Jurca kit Spitfire that uses an Allison and is made of wood and steel tube fuselage. It LOOKS terrific, and the general public will never know the difference bewteen the two, The Allison (a good one thaht is freshly overhauled) will make the Spirfire replica, in whatever mark you want to complete it as, faster at low altitudes than the Merlin, and it will have 90 - 95% of the Merlin unit's performance up to about 14 - 16,000 feet, after which the Merlin will walk away if the Merlin is a 2-stage unit.
But the purists will say, "It isn't a Spirfire!" and they're right. So it's worth less money. The Allisons went into the P-38, P-39, P-40, and early model P-51's. If you put one into anything else, you will have an interesting time doing it.
So my take on it that the Allison-powered warbirds seem less valuable to the people with the money to buy them. That's one factor.
Then there's the fact that they are flying Merlin parts today that would have been thrown away 25 years ago. They are running out of Merlin parts, which makes the surviving ones more valuable. You can still buy a very FRESH, newly-overhauled Allison V-1710.
These days a set of P-40 engine mount adapters is worth it's weight in Gold! They are very hard to find! SO is an original propeller synchronizer setup for a cowl-mounts gun (early P-40's).
Many variables ...