Exploitative .....?

Discussion in 'Modern' started by michaelmaltby, Nov 21, 2014.

  1. michaelmaltby

    michaelmaltby Well-Known Member

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  2. pbehn

    pbehn Well-Known Member

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    Touching but created a stir here. I dont know where I sit on it to be honest.
     
  3. GrauGeist

    GrauGeist Well-Known Member

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    #3 GrauGeist, Nov 21, 2014
    Last edited: Nov 21, 2014
    I thought that was a badass short. Especially for an advertisement.

    Typically, an ad will show you smiling people enjoying the product in a fantasy world and usually situations that would be impossible to reproduce in real life.

    But this...this ad touched on a broad range of topics without shoving their product in your face. It put a nearly forgotten war to the front page, it showed the harsh conditions of the front: hunger, fear, apprehension, homesickness.

    It also showed that humans can have a spark of civility even under the worst of times and it did so with remarkable accuracy.

    The only thing I did not like about the ad, is that there are not more like it.
     
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  4. Thorlifter

    Thorlifter Well-Known Member

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    Wonderfully stated GG. Completely agree!
     
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  5. evangilder

    evangilder "Shooter"
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    I agree with you, Dave. It was very moving and I thought it did a good job of showing the human side of the meat grinder that war is. The Guinness ad is like that. This one welled me right up:

    View: https://www.youtube.com/watch?v=rx0MRawkrj4
     
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  6. Capt. Vick

    Capt. Vick Well-Known Member

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    Hmmmm...hold on...something in my eye. Very good. Couldn't have said it better GG.
     
  7. stona

    stona Well-Known Member

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    Exploitative?

    More people were talking about this commercial than had seen it. To that extent it's a brilliant piece of advertising. I don't have any problem with it, I think it's rather well done in fact. All advertising is exploitative in one way or another. This one just happens to exploit a well known interlude of humanity in the madness of the Western Front.

    The advert supports the Royal British Legion through sales of the chocolate bar, a fact that seems to have been lost in all the noise surrounding it.

    A couple of polls show that most British people did not find it 'distasteful', about 65%. More importantly the Advertising Standards Authority has not seen fit to act despite numerous complaints.

    Cheers

    Steve
     
  8. Tracker

    Tracker Active Member

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    Exploitative or not -- it reminds us

    "The miracle of peace and goodwill to all men never meant so much as it did on Christmas Day 1914."

    A great eyewitness account of that day can be found at Christmas in the Trenches, 1914
     
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  9. Torch

    Torch Well-Known Member

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    Joyeaux Noel was a pretty good ww1 movie about that
     
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