Exploitative .....?
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GrauGeist
Generalfeldmarschall zur Luftschiff Abteilung
I thought that was a badass short. Especially for an advertisement.
Typically, an ad will show you smiling people enjoying the product in a fantasy world and usually situations that would be impossible to reproduce in real life.
But this...this ad touched on a broad range of topics without shoving their product in your face. It put a nearly forgotten war to the front page, it showed the harsh conditions of the front: hunger, fear, apprehension, homesickness.
It also showed that humans can have a spark of civility even under the worst of times and it did so with remarkable accuracy.
The only thing I did not like about the ad, is that there are not more like it.
Typically, an ad will show you smiling people enjoying the product in a fantasy world and usually situations that would be impossible to reproduce in real life.
But this...this ad touched on a broad range of topics without shoving their product in your face. It put a nearly forgotten war to the front page, it showed the harsh conditions of the front: hunger, fear, apprehension, homesickness.
It also showed that humans can have a spark of civility even under the worst of times and it did so with remarkable accuracy.
The only thing I did not like about the ad, is that there are not more like it.
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Thorlifter
Captain
Wonderfully stated GG. Completely agree!
evangilder
"Shooter"
I agree with you, Dave. It was very moving and I thought it did a good job of showing the human side of the meat grinder that war is. The Guinness ad is like that. This one welled me right up:
View: https://www.youtube.com/watch?v=rx0MRawkrj4
View: https://www.youtube.com/watch?v=rx0MRawkrj4
Hmmmm...hold on...something in my eye. Very good. Couldn't have said it better GG.
Exploitative?
More people were talking about this commercial than had seen it. To that extent it's a brilliant piece of advertising. I don't have any problem with it, I think it's rather well done in fact. All advertising is exploitative in one way or another. This one just happens to exploit a well known interlude of humanity in the madness of the Western Front.
The advert supports the Royal British Legion through sales of the chocolate bar, a fact that seems to have been lost in all the noise surrounding it.
A couple of polls show that most British people did not find it 'distasteful', about 65%. More importantly the Advertising Standards Authority has not seen fit to act despite numerous complaints.
Cheers
Steve
More people were talking about this commercial than had seen it. To that extent it's a brilliant piece of advertising. I don't have any problem with it, I think it's rather well done in fact. All advertising is exploitative in one way or another. This one just happens to exploit a well known interlude of humanity in the madness of the Western Front.
The advert supports the Royal British Legion through sales of the chocolate bar, a fact that seems to have been lost in all the noise surrounding it.
A couple of polls show that most British people did not find it 'distasteful', about 65%. More importantly the Advertising Standards Authority has not seen fit to act despite numerous complaints.
Cheers
Steve
Tracker
Senior Airman
Exploitative or not -- it reminds us
"The miracle of peace and goodwill to all men never meant so much as it did on Christmas Day 1914."
A great eyewitness account of that day can be found at Christmas in the Trenches, 1914
"The miracle of peace and goodwill to all men never meant so much as it did on Christmas Day 1914."
A great eyewitness account of that day can be found at Christmas in the Trenches, 1914
