New ad format?

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Generalfeldmarschall zur Luftschiff Abteilung
Just now, I noticed something different about the ads - they're no longer a banner style between posts, they're nearly full screen dropped into posts every other or every third post plus this random dropdown ad.

While I am not opposed to ads, since they provide revenue, these are savage on my phone. Not only do some take forever to load, thus stalling the page's loading, I click them as I'm scrolling down. I think I've accidently boosted the site's click revenue considerably today, too.

Is this just a test, or something that'll be around a while?


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