When I was in the service ( both USAF and Army) I noticed a lot of the enlisted men with families had station wagons, and a lot of those station wagons were AMC's. They chose SW's because it made it easier on them when uncle stationed them somewhere else, and they had move themselves, and all their possessions to the next base. And AMC were of a reasonable price, and dependable. I got my first car ( 57 Rambler SW) from a older brother, who moved his family back to my home town when he got orders for Vietnam in 1963.
He gave the car to me. And I've had at least one AMC ever since., Right now I've got 5. Over 50 years of AMC ownership.
Like I said, if it's got to be explained, there are some that just won't understand.