Admiral Beez
Major
As a kid growing up in 1980s Canada I always wanted a Lada Niva.WOW! I just gotta run out and, umm, unload my Lada.......
4WD Madness! 10 Classic Lada Niva Ads
Most Americans have a fairly myopic view of the off-road-vehicle world. Ask any of us what the most popular 4×4 on the planet is and you’ll get the answer “Jeep” nine times out of ten. Not that Jeep is a bad answer–the Wrangler remains one of the most capable rock pounders you can purchase–but...
View: https://www.youtube.com/watch?v=vBqP95POvjw
View: https://www.youtube.com/watch?v=iBxQhKE_lJU
This is what today's young adult men in North America want and can afford for their offroad adventures. A brand new Lada Niva in 1990 cost under CAD $10k, or about US$8.6k at the exchange rates of the day. That's CAD $20k in 2025, or about USD $14.8k today.
Young men do not want $80-$100k, overpriced, overhyped, tech-ridden and delicate Broncos and Jeeps that would be too risky to use as intended and too expensive to fix or replace.
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