Possibly because the width of the roll can be changed and ordered in whatever unit you like, but the diameter is fixed by the machine that makes the roll. Rolls are similar to pipes and almost all pipes are made and ordered in "inches". However this is a nominal pipe size, historically things were done in inches so the dies and formers were in inches and the engineering was in imperial AKA inches. It is nominal because that is just a start point or a convenient "name". You make a large pipe in a former, but the critical dimension is the inside diameter which is obviously the outside minus twice the pipe thickness. Since there is a variance on wall thickness and a variance in sizing control you can order a "40 inch" pipe but the actual dimensions are not 40" and are as easily measured in mm as inches. In the same way almost all pipes are ordered to a minimum maximum length of circa 12.125m this is so they fit in and on 40' trucks and containers. From this most welding set ups have the machines set 12.125m apart which is 40' minus a bitI worked in a paper mill for 22yrs, 20 of them running a Voith winder. We measured the width of the paper roll in millimeters and the diameter in inches