If you try long and hard enough....
- Thread starter Lucky13
- Start date
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michaelmaltby
Colonel
I knew there was a reason why I never drink 'em
Maybe, but she still be crazy...
mikewint
Captain
In North America, there are nine different "styles" of Monster, each with its own range of flavors. With flavors from vanilla to peach to Hawaiian Kona coffee. Exactly what these flavors actually are is a secret. Yup, your guess is as good as mine as to what flavors the drink contains. Of course, the nutrition section reveals the ingredients, but nothing about the flavor extracts. On their Web site the only information you'll find regarding a drink's taste states things like it "is a little less sweet and lighter-tasting." Now sometimes Monster reveals key flavors, like the hints of cherry in Ultra Black.
One of Monster's main marketing strategies is sponsorship. They sponsor high-adrenaline sports-car racing, professional video-game players, trick-landing BMX bikers, and rappers like Lil Xan.
In terms of sales the number-one spot belongs to Red Bull, Monster comes in a close second and Rockstar comes in third by a huge margin. Monster might pull ahead soon though. A few years ago, Coca-Cola acquired about 17% of Monster's company shares. It's possible that the beverage giant might soon acquire Monster in its entirety. If that does happen, Monster might overtake Red Bull as the number-one energy drink.
Monster used to be considered a "dietary supplement." The FDA loosely defines dietary supplement as... anything that supplements your diet. Never would have guessed that myself. The law defines dietary supplements in part as "products taken by mouth that contain a 'dietary ingredient.' Dietary ingredients include vitamins, minerals, amino acids, and herbs or botanicals, as well as other substances that can be used to supplement the diet." These days, Monster's labeled as an "energy drink"—the definition of which seems to be as elusive. Monster likely changed its classification from dietary supplement to energy drink back in 2014 because of the reports of people dying from caffeine-related issues (dietary supplements don't have a caffeine limit, whereas sodas do).
Depending on your Monster of choice, the sugar content will fluctuate, but the original variety contains 54g of sugar while Red Bull contains 27g and Rockstar is 62g. Caffeine buzz and a sugar buzz all in one can.
Now to the video, in 2014, a big controversy arose after a YouTuber posted a video detailing several hidden satanic symbols in the can's logo. Yes, each Monster claw resembles the Hebrew symbol for six, "vav", but even if you don't believe this is a coincidence, keep in mind that writing 666 in Hebrew isn't as simple as slapping three vavs together. Rather, it's formed by spelling out six hundred and sixty six with "samech resh tav vav." Not convinced, well Monster didn't even create their distinctive claw-marked M. They hired McLean Design, a strategic branding firm, to do so.
Monster vehemently pursues anyone brandishing any name that even somewhat resembles "monster." Monster served MonsterFishKeepers a cease and desist letter for alleged copyright infringement. I guess obscure internet people who raise large fish pose a threat to a massive energy drink company. MFK won the suit, by the way. So be careful what you write/post as Monster isn't shy about their lawyering tactics. They engage in what's called "trademark bullying." The United States Patent and Trademark Office defines the practice as a "trademark owner that uses its trademark rights to harass and intimidate another business beyond what the law might be reasonably interpreted to allow." Such as a $2.2 billion dollar energy drink company going after a mom-and-pop fish shop that used the word monster. Also, they sued Bevreview.com for an unfavorable analysis of their drinks. Lawsuits go both ways as well, The Beastie Boys sued Monster for copyright infringement and using their music without their permission, and they won $1.7 million in damages.
Monster will have nothing to do with coupons, s tores carrying Monster may offer some sort of promotion or discount (like the two for $4 deals you see at gas stations). But Monster itself has a policy of "get real; we all know you'll buy it anyway" so who needs coupons.
Monster brandishes a team of female "representatives." Yea, they represent Monster as much as anchovies represent a respectable pizza topping. Seriously though, it's hard to fault them. They take a few skimpy pictures, whiten their teeth, and then get paid to travel around the world and drink free energy products. Not a bad life.
Now not to single out just Monster, energy-type drinks can pose serious problems to your health if consumed in excess, or if you have one of several physical conditions.
For example, fourteen-year-old Anais Fournier died of cardiac arrhythmia after downing 710 mls (24 fluid ounces) of Monster spread between two cans. Her parents blamed the company for the tragedy, and matters erupted into a massive controversy. However, Anais had several health issues including a heart condition that should have warned her against consuming too much caffeine. The lawsuit her relatives filed has seemingly ended in a settlement of an undisclosed amount, but this wasn't the first time Monster faced legal charges.
Very few people will suffer extreme effects after only two cans, but note that this is not a product to binge on. However, Anais' death likely wasn't the only one who died from drinking Monster (or at least where Monster played a role in hastening an untimely end). There have been an alarming number—in the tens of thousands—of energy-drink related emergency room visits.
One of Monster's main marketing strategies is sponsorship. They sponsor high-adrenaline sports-car racing, professional video-game players, trick-landing BMX bikers, and rappers like Lil Xan.
In terms of sales the number-one spot belongs to Red Bull, Monster comes in a close second and Rockstar comes in third by a huge margin. Monster might pull ahead soon though. A few years ago, Coca-Cola acquired about 17% of Monster's company shares. It's possible that the beverage giant might soon acquire Monster in its entirety. If that does happen, Monster might overtake Red Bull as the number-one energy drink.
Monster used to be considered a "dietary supplement." The FDA loosely defines dietary supplement as... anything that supplements your diet. Never would have guessed that myself. The law defines dietary supplements in part as "products taken by mouth that contain a 'dietary ingredient.' Dietary ingredients include vitamins, minerals, amino acids, and herbs or botanicals, as well as other substances that can be used to supplement the diet." These days, Monster's labeled as an "energy drink"—the definition of which seems to be as elusive. Monster likely changed its classification from dietary supplement to energy drink back in 2014 because of the reports of people dying from caffeine-related issues (dietary supplements don't have a caffeine limit, whereas sodas do).
Depending on your Monster of choice, the sugar content will fluctuate, but the original variety contains 54g of sugar while Red Bull contains 27g and Rockstar is 62g. Caffeine buzz and a sugar buzz all in one can.
Now to the video, in 2014, a big controversy arose after a YouTuber posted a video detailing several hidden satanic symbols in the can's logo. Yes, each Monster claw resembles the Hebrew symbol for six, "vav", but even if you don't believe this is a coincidence, keep in mind that writing 666 in Hebrew isn't as simple as slapping three vavs together. Rather, it's formed by spelling out six hundred and sixty six with "samech resh tav vav." Not convinced, well Monster didn't even create their distinctive claw-marked M. They hired McLean Design, a strategic branding firm, to do so.
Monster vehemently pursues anyone brandishing any name that even somewhat resembles "monster." Monster served MonsterFishKeepers a cease and desist letter for alleged copyright infringement. I guess obscure internet people who raise large fish pose a threat to a massive energy drink company. MFK won the suit, by the way. So be careful what you write/post as Monster isn't shy about their lawyering tactics. They engage in what's called "trademark bullying." The United States Patent and Trademark Office defines the practice as a "trademark owner that uses its trademark rights to harass and intimidate another business beyond what the law might be reasonably interpreted to allow." Such as a $2.2 billion dollar energy drink company going after a mom-and-pop fish shop that used the word monster. Also, they sued Bevreview.com for an unfavorable analysis of their drinks. Lawsuits go both ways as well, The Beastie Boys sued Monster for copyright infringement and using their music without their permission, and they won $1.7 million in damages.
Monster will have nothing to do with coupons, s tores carrying Monster may offer some sort of promotion or discount (like the two for $4 deals you see at gas stations). But Monster itself has a policy of "get real; we all know you'll buy it anyway" so who needs coupons.
Monster brandishes a team of female "representatives." Yea, they represent Monster as much as anchovies represent a respectable pizza topping. Seriously though, it's hard to fault them. They take a few skimpy pictures, whiten their teeth, and then get paid to travel around the world and drink free energy products. Not a bad life.
Now not to single out just Monster, energy-type drinks can pose serious problems to your health if consumed in excess, or if you have one of several physical conditions.
For example, fourteen-year-old Anais Fournier died of cardiac arrhythmia after downing 710 mls (24 fluid ounces) of Monster spread between two cans. Her parents blamed the company for the tragedy, and matters erupted into a massive controversy. However, Anais had several health issues including a heart condition that should have warned her against consuming too much caffeine. The lawsuit her relatives filed has seemingly ended in a settlement of an undisclosed amount, but this wasn't the first time Monster faced legal charges.
Very few people will suffer extreme effects after only two cans, but note that this is not a product to binge on. However, Anais' death likely wasn't the only one who died from drinking Monster (or at least where Monster played a role in hastening an untimely end). There have been an alarming number—in the tens of thousands—of energy-drink related emergency room visits.
