Then and Now

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The De Volharding - building is such an amazing example of modern architecture. Built in 1927-1928 and based upon De Stijl (and the later Bauhaus) principles it looks so natural in the modern cityscape and so futuristic in the old photo.

J. W. Buijs, De Volharding building, Holland. "A use of opaque glass and transparent glass, letting in a maximum of light from outside the city. By night giving the opposite effect: projecting artificial light into the street. Especially happy is the use of opaque glass for publicity. The lettering attached to the back of the glass appears only at night, transforming the whole space into a single electric sign." Frederick Kiesler, Contemporary Art Applied to the Store and Its Display, 1930.
 
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