Budweiser Budvar Dark Lager has been awarded the title "World's Best Lager" in a British magazine contest
2.10.2007
Budweiser Budvar Dark Lager's subtle flavour and quality was appreciated by the panel of this year's international contest "World Beer Awards" organised by the British specialist magazine "Beers of the World". A panel of experts evaluated beer samples from a total of 42 beer styles. The contest had three rounds. Budweiser Budvar Dark Lager was awarded the title "World's Best Lager" in the category of lagers.
České Budějovice, 2nd October 2007 – Budweiser Budvar Dark Lager was the winner in one of the most complex beer contests in the world – the "World Beer Awards" organised by the British beer magazine "Beers of the World", being awarded the title "World's Best Lager".
"We appreciate gaining the 'World's Best Lager' title very much, since beers from all over the world were the competitors. This time, the dark lager was evaluated by experts, but what is important for us is the fact that it has been very successful with our customers and its sales have been increasing," commented the award winning Budweiser Budvar's PR manager, Petr Samec. Budweiser Budvar Dark Lager's sales amounted to almost 20,000 hectolitres in 2006, which meant an annual increase by 56%.
Almost half of the production was exported to 13 countries. Nearly 2,000 hectolitres of dark lager was sold in Britain in 2006. The dynamic rise of sales continued as well in the first six months of 2007, when the year-to-year increase reached more than 50%.
The beer samples in the "World Beer Awards" were assessed in three rounds. In the first round, an international panel evaluated hundreds of beer brands. Based on this evaluation, winners were specified in a total of 42 styles in five main categories: lager, ale, stout/porter, wheat beer and special beer.
The winners of the 42 groups (styles) proceeded to the second round, where they were anonymously judged by the best British brew masters and brewers. They determined 12 winners of the subcategories. Budweiser Budvar Dark Lager thus won e.g. in the subcategory "World's Best Dark Lager".
The third and final round meant tasting the winning beers anonymously by a panel, who specified the absolute winners of four main categories: lager, ale, stout/porter, wheat beer. This is where the Budweiser Budvar Dark Lager was awarded the "World's Best Lager".
The whole evaluating procedure is quite vast and complicated, particularly due to the extensive range of products in the contest. The panel's chairman and the well-known British beer expert and publicist Roger Protz comments upon that: "The members of the panel were amazed by the quality and amount of beers in our contest. It was very difficult to determine the winner. I hope that not only the overall winners of our contest but also all the brands involved will gain the deserved attention of consumers and will bring them happiness and pleasure."
'Beers of the World' Magazine
The British magazine "Beers of the World" is an international beer periodical, which is issued in English and distributed worldwide. It concentrates on beer, its flavours and distinctions, beer brewing and other areas of the brewing industry. More information on the magazine can be found on
Beers of the World Home
Budweiser Budvar - Budweiser Budvar Dark Lager has been awarded the title “World’s Best Lager“ in a British magazine contest