Whether brushing or spraying, don't try to get an even, smooth coverage in one go. Ensure the model is clean, and free from any staining from paint, glue etc, then apply one, thin coat, as smooth and as evenly as possible. Let this dry for at least 12 hours, and then repeat, both of these using matt paint. Again, once dry, apply two, or more, coats of gloss white, as before. Once dry, this can then be clear-coated in matt, semi-matt or whatever as/if required.
This is a way of applying those paints which are not easy, or don't cover to full opacity, such as white, yellow and red.
If spraying, then you can probably/possibly dispense with the gloss coat(s) as long as you ensure that the colour is built-up with thin, even coats, allowing each to dry thoroughly before applying the next.