New Honda Accord commercial...AMAZING!

Discussion in 'OFF-Topic / Misc.' started by evangilder, Nov 23, 2005.

  1. evangilder

    evangilder "Shooter"
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    For those of you who like a little precision.

    READ THE TEXT BEFORE YOU CLICK ON THE LINK. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.

    The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.

    The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete, including full engineering of the sequence.

    In addition, it's two minutes long, so every time Honda airs the film on British television, they're shelling out big bucks. However, it's fast becoming the most downloaded advertisement in Internet history.

    Honda executives figure the ad will soon pay for itself simply in free viewings. (Honda isn't paying a dime to have you watch this commercial!).

    When the ad was pitched to senior executives, they signed off on it immediately without any hesitation, including the costs.

    There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

    Everything you see in the film (aside from the walls, floor, ramp and complete Honda Accord) are parts.

    When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.

    Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet.

    http://www.steelcitysfinest.com/HondaAccordAd.htm
     
  2. Gnomey

    Gnomey World Travelling Doctor
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    I love that advert, I think it is awesome! 8)
     
  3. trackend

    trackend Active Member

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    That ads been running on and off for sometime in the UK Eric but its still very cleaver, I cant remember which motor first had the rain sensors I think it was either BMW or Volvo, but Im sure one of the car nuts on here will tell us. Its still a a neat idea. Good link
    Although the way things are with GM at the moment I bet there's quite a few guys cursing the Japanese motor industry
     
  4. Pisis

    Pisis Active Member

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    That ad is absolutely briliant man, that's so freakin' cool!!!!!!!!!!!!!!!!!! 8)
     
  5. cheddar cheese

    cheddar cheese Active Member

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    I liked it so much that I got the free DVD off of the Honda website when I first saw it 8) Great advert!
     
  6. plan_D

    plan_D Active Member

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    And it's done by computer. It's not real.
     
  7. evangilder

    evangilder "Shooter"
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    Not from what I've read.
     
  8. trackend

    trackend Active Member

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    I always thought it was a mixture of graphics and real, for example I think the wheels rolling up the slope and the speakers are graphics because I dont think there is enough momentum for the wheels to climb that angle and only the speaker cones centers should be moving. But I think the valves on the bonnet and the car rolling of the ramp are real, either way its very hard to tell if its real or not and its still very cleaver.
     
  9. evangilder

    evangilder "Shooter"
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    I read the wheels went up slope because the were weighted. Speaker cones can move if they have anough power in them.
     
  10. trackend

    trackend Active Member

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    In that case I stand Corrected Eric, it just looked like the cones, coils frames where moving so I couldnt work out what they were using to push against as I thought speaker cones reciprocated within the frames.
    I can understand what your saying about the wheels .
     
  11. Pisis

    Pisis Active Member

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    Do you remember the old game "The Incredible Machine"? It reminds me totally when I see this.
     
  12. lesofprimus

    lesofprimus Active Member

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    Great clip....
     
  13. cheddar cheese

    cheddar cheese Active Member

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    Yes, some of it is. There are 2 or 3 things that make this obvious, ill watch the DVD later.
     
  14. Pisis

    Pisis Active Member

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    Like what?
     
  15. evangilder

    evangilder "Shooter"
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  16. trackend

    trackend Active Member

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    Amazing Isn't it Eric you've managed to get a thread about a commercial to last longer than some of the Aircraft topics imagine if it was a commercial for a Heinkel :lol:
     
  17. evangilder

    evangilder "Shooter"
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    :lol: Well, Japan was an axis nation!
     
  18. trackend

    trackend Active Member

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    True. True :D
     
  19. Pisis

    Pisis Active Member

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    I'm not a Pacific TO expert, but didn't them Japs produce some Honda stuff as well? Or is it a younger company?
     
  20. jinjinweiwei

    jinjinweiwei Member

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    is it new? cuz i watched in my high school physics class... it was last year...
     
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