Go back and replay the videos in posts #s 3695 and 3708. They cover these ideas in ways that us folks "contaminated" with western concepts of human rights can hopefully understand.
Essentially it's the relationship between the individual and the nation/state. We see the state as existing to preserve and protect the political rights and freedoms of every individual person. Political diversity and freedom of expression reign over our value system. This is so deeply ingrained in us that we have trouble wrapping our heads around the idea that most of the world, especially those with ethnic axes to grind, have a different hierarchy of values. For these people, freedom from fear and freedom from want are viewed as requiring unity in support of a powerful government that can protect them from their ethnic rivals and the vicissitudes of global geopolitics, as well as domestic "terrorists" who might have different (and unsettling) ideas. "Freedom" for these people has an economic and social dimension that is missing from our purely political version, and tends to value social order and planned economy more highly than the extreme levels of freedom of expression we enshrine.
To them, we look decadent, self indulgent, chaotic, and lacking the political discipline to rein in dissent and forge an economically efficient society. Due to our resource-rich continent and the cumulative wealth it's given us, we've never had to, and the ocean barriers have largely protected us from existential threats.
Implicit in this is the evolutionary dichotomy between the the sea power state with its broader horizons and multicultural exposure with resulting more progressive outlook, vs the continental power state with its ethnic homogeneity, history of invasions and empire, and more or less continuous existential threat, whether actual or perceived, resulting in a more conservative and authoritarian culture. Each mindset in this dichotomy has great difficulty in understanding and relating to the other, guaranteeing a turbulent past, present, and future.
Ukraine's history has been largely as a subset of one continental empire or another, and yet in each case it has served as a crossroads and a frontier of these powers, so becoming more culturally akin to a seagoing state than the empires it served. The Kievan Russ of a millennium ago were landlocked norsemen who had voyaged the rivers from Scandinavia and established a cosmopolitan culture that had predated and outshown the rise of Moscow and St Petersburg and The Russian Empire. No wonder they bailed out of the Russian orbit the minute they got a chance. And they're not looking back. Russians can't understand this.