B24's and Beer
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swampyankee
Chief Master Sergeant
- 4,020
- Jun 25, 2013
It was Schlitz beer. What did they expect?
Before Schlitz changed their recipe they had a large market share. After...not so much. It is liken to the New Coke debacle.
Well that's a shame. Should just stick to Spitfire...
P-39 Expert
Non-Expert
Always wondered where Schlitz went. When I was young ('60's, '70's) it was probably the #2 or #3 beer. Do they still make it? Haven't seen it in stores, but haven't looked for it either.
fubar57
General
I remember Schlitz during the 70's B.C. beer strikes. Had to buy 4 cases of it to get through the weekend
Lucky13
Forum Mascot
Heard that from people as well, those working on the Milwaukee Road's Beer Line and others....Schlitz used to be a good beer, then they changed how they made it and it became shite!
The first step in Uihlein's plan to save money was a new brewing method Schlitz called "accelerated batch fermentation," or ABF. This cut the brewing time for Schlitz beers from 25 to 21 days, and then from 20 to 15 days, compared to the 32 to 40 days of storage – or "lagering" – used for Budweiser.
All this, only because he wanted to be more profitable than their St. Louis rival....
The first step in Uihlein's plan to save money was a new brewing method Schlitz called "accelerated batch fermentation," or ABF. This cut the brewing time for Schlitz beers from 25 to 21 days, and then from 20 to 15 days, compared to the 32 to 40 days of storage – or "lagering" – used for Budweiser.
All this, only because he wanted to be more profitable than their St. Louis rival....
P-39 Expert
Non-Expert
Good to know, thanks.
GrauGeist
Generalfeldmarschall zur Luftschiff Abteilung
The fact of the matter is, many major U.S. beers used to be good before 1990.
Starting in the late 70's, U.S. brewing compnanies started hostile takeovers of rivals and the quality of the products started taking a hit.
In the 60's, my Dad was a regional sales manager for Phillip Morris (and his company car was a Ford Galaxy painted Marlboro red with a white top) and was invited to work for Theodore Hamm's in the same capacity (and got a different company car) and worked there until Olympia Brewing took over Hamm's and terminated Hamm's management.
Not long after Olympia took over Hamm's, Pabst Brewing company took over Olympia.
In the 80's, Pabst was having trouble meeting demand and contracted the bulk of their production to Stroh's, who eventually was sold to Pabst, who was in a partnership with Miller Brewing company.
Miller Brewing company is in a partnership with Adolph Coors (who merged with Molson).
And this is just the lineage of Hamm's beer...but you get the idea - today, very few big name beers are unique, as they are all owned or operated by one of a couple companies across the globe :/
swampyankee
Chief Master Sergeant
- 4,020
- Jun 25, 2013
One of the best thing that's happened to US beer is the passage of HR1337 during the Carter administration.
Of course, one of the worst things was the growth of "lite" beers.
Of course, one of the worst things was the growth of "lite" beers.
Snautzer01
Honourably banned
- 42,914
- Mar 26, 2007
Still there were some good times...
Original WWII Photo CAPTAIN DRINKING BOTTLE of SCHLITZ BEER 1944 Saipan 607 | eBay
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We called it "Shitz." But to be fair, Pabst, Hamms, Old Style, Shitz, it didn't make any difference, they all tasted the same to me.
swampyankee
Chief Master Sergeant
- 4,020
- Jun 25, 2013
A podcast called Spectacular Failures (Schlitz Beer goes bad, then worse | Spectacular Failures) gives the story.
