I have two cheese/butcher shops here in my town alone and we only have 1 main street!
You walk inside and there are really hundreds of kinds of cheese in them. I love it!
I agree with you as well on the whole big 3 thing. I have found back in the states most people only eat or know Cheddar or Swiss. Which is a real shame. Don't take me wrong, I love a good Extra Sharp Cheddar as well, but there are so many more better tasting cheeses out there.