Look at the B&W pic you posted. The Curtiss logo on the prop has a prop blade pointing towards the tip of the prop, with the text for the name at the top of the circular decal, pointing towards the root of the prop blade. Your model has the opposite.
Prop manufacturer's logos - Curtis, Aero Products, Hamilton Standard, Rotol etc, always have the wording 'right reading' when the prop blade is vertical to the ground (i.e, bottom blade pointing down), or, as with Hamilton Standard, for example, when the blade is horizontal to the ground, with the leading edge of the blade uppermost.