B24's and Beer

syscom3 · Mar 2, 2019

Schlitz had these specialty produced cases of beer made up to celebrate the Collings foundations B24 "Golden Gal".

This was from the 90's. And the beer sucked.

swampyankee · Mar 2, 2019

syscom3 said:
The Collins Foundation B24 when it was known as "Golden gal", had these specially labeled cases of Schlitz beer made to celebrate it.

This was from the 90's. And the beer sucked.

It was Schlitz beer. What did they expect?

Capt. Vick · Mar 2, 2019

Before Schlitz changed their recipe they had a large market share. After...not so much. It is liken to the New Coke debacle.

Gnomey · Mar 2, 2019

Well that's a shame. Should just stick to Spitfire...

P-39 Expert · Mar 9, 2019

Capt. Vick said:
Before Schlitz changed their recipe they had a large market share. After...not so much. It is liken to the New Coke debacle.

Always wondered where Schlitz went. When I was young ('60's, '70's) it was probably the #2 or #3 beer. Do they still make it? Haven't seen it in stores, but haven't looked for it either.

fubar57 · Mar 13, 2019

I remember Schlitz during the 70's B.C. beer strikes. Had to buy 4 cases of it to get through the weekend

Lucky13 · Mar 23, 2019

Heard that from people as well, those working on the Milwaukee Road's Beer Line and others....Schlitz used to be a good beer, then they changed how they made it and it became shite!

The first step in Uihlein's plan to save money was a new brewing method Schlitz called "accelerated batch fermentation," or ABF. This cut the brewing time for Schlitz beers from 25 to 21 days, and then from 20 to 15 days, compared to the 32 to 40 days of storage – or "lagering" – used for Budweiser.

All this, only because he wanted to be more profitable than their St. Louis rival....

P-39 Expert · Mar 23, 2019

Lucky13 said:
Heard that from people as well, those working on the Milwaukee Road's Beer Line and others....Schlitz used to be a good beer, then they changed how they made it and it became shite!

The first step in Uihlein's plan to save money was a new brewing method Schlitz called "accelerated batch fermentation," or ABF. This cut the brewing time for Schlitz beers from 25 to 21 days, and then from 20 to 15 days, compared to the 32 to 40 days of storage – or "lagering" – used for Budweiser.

All this, only because he wanted to be more profitable than their St. Louis rival....

Good to know, thanks.

GrauGeist · Mar 23, 2019

Lucky13 said:
Heard that from people as well, those working on the Milwaukee Road's Beer Line and others....Schlitz used to be a good beer, then they changed how they made it and it became shite!

The fact of the matter is, many major U.S. beers used to be good before 1990.

Starting in the late 70's, U.S. brewing compnanies started hostile takeovers of rivals and the quality of the products started taking a hit.
In the 60's, my Dad was a regional sales manager for Phillip Morris (and his company car was a Ford Galaxy painted Marlboro red with a white top) and was invited to work for Theodore Hamm's in the same capacity (and got a different company car) and worked there until Olympia Brewing took over Hamm's and terminated Hamm's management.

Not long after Olympia took over Hamm's, Pabst Brewing company took over Olympia.
In the 80's, Pabst was having trouble meeting demand and contracted the bulk of their production to Stroh's, who eventually was sold to Pabst, who was in a partnership with Miller Brewing company.
Miller Brewing company is in a partnership with Adolph Coors (who merged with Molson).

And this is just the lineage of Hamm's beer...but you get the idea - today, very few big name beers are unique, as they are all owned or operated by one of a couple companies across the globe :/

swampyankee · Mar 24, 2019

One of the best thing that's happened to US beer is the passage of HR1337 during the Carter administration.

Of course, one of the worst things was the growth of "lite" beers.

Snautzer01 · Jul 7, 2019

Capt. Vick said:
Before Schlitz changed their recipe they had a large market share. After...not so much. It is liken to the New Coke debacle.

Still there were some good times...

Original WWII Photo CAPTAIN DRINKING BOTTLE of SCHLITZ BEER 1944 Saipan 607 | eBay

Wurger · Jul 7, 2019

Gnomey · Jul 7, 2019

VBF-13 · Jul 7, 2019

swampyankee said:
It was Schlitz beer. What did they expect?

We called it "Shitz." But to be fair, Pabst, Hamms, Old Style, Shitz, it didn't make any difference, they all tasted the same to me.

swampyankee · Jul 8, 2019

P-39 Expert said:
Always wondered where Schlitz went. When I was young ('60's, '70's) it was probably the #2 or #3 beer. Do they still make it? Haven't seen it in stores, but haven't looked for it either.

A podcast called Spectacular Failures (Schlitz Beer goes bad, then worse | Spectacular Failures) gives the story.

Zipper730 · Jul 13, 2019

Why not just make Silverplate Beer: "It'll blow you away"

B24's and Beer

More options

syscom3

Pacific Historian

Attachments

swampyankee

Chief Master Sergeant

Capt. Vick

Moderator

Gnomey

Globetrotting Surgeon General

P-39 Expert

Non-Expert

fubar57

General

Lucky13

Forum Mascot

P-39 Expert

Non-Expert

GrauGeist

Generalfeldmarschall zur Luftschiff Abteilung

swampyankee

Chief Master Sergeant

Snautzer01

Honourably banned

Wurger

Siggy Master

Gnomey

Globetrotting Surgeon General

VBF-13

Staff Sergeant

swampyankee

Chief Master Sergeant

Zipper730

Chief Master Sergeant

Users who are viewing this thread

Similar threads