It's definitely their pricing policies that's the joke. OK, so their old kits are from well used moulds from forty years ago, and aren't a patch on today's kits, but if they were a lot cheaper, they'd be acceptable for what they are. But their new kits, or even those, say, 1/48th kits from 20 odd years ago, are good, and in some cases excellent, but they are still far too expensive when, for the same price, or a couple of Pounds/Dollars/Zlotys etc more, you can get a state of the art kit from other companies which is far superior.
There are many kits from Airfix which I like, knowing that they provide an accurate basis from which a good replica can be produced, allowing great latitude for scratch-building some good detail. But I'm not prepared to pay around £11 or£12 for a Bf109 for example, when I can get a superb one for £13 from Tamiya or Hasegawa.
And sorry to bring it up again, but it is what sparked off this thread, that Mosquito! We're still waiting, and they've had the audacity, the sheer front, to raise the price by SIXTY PERCENT before it's even out yet! And, after many delays, and people waiting for the TSR2, it's now sold out, and there won't be any more for 5 years! Not that it matters, I doubt Airfix will still be here in 5 years time, the way they're going.
So, hello SMER, with your more than acceptable, and quite nice, 1/48th scale kits, at an average price of £5 !!! Could you expand your very nice range please?