Back in the 1990's Gen Horner, AF Space Command Commander, had trouble recalling which launch pad was on which coast and which booster used it. He wanted to renumber the pads so that everyone else would be just as confused as he was (my explanation). Then one day I get a call from Space Command HQ.
They asked what the azimuth numbers were for the launch pads. In other words, what direction were the pads "pointed." Runways have Azimuth numbers and so do ICBM silos, to a degree so they figured that would be a "logical" way to designate the launch pads, especially when you are desperately trying to pretend that space boosters are basically the same as airplanes.
I responded that while the launch pads may have been designed to more or less fire the missiles in a particular direction, nowadays, when the space boosters lift off they roll onto whatever launch azimuth they need for the trajectory. So that produced an absurd and complex designation system that covered the range of azimuths, the equivalent of calling a runway 0-180 or something like that. Fortunately this all went away after our general officer told Gen Horner that his redesignating the pad would be seen in the same light as Gen McPeek redesigning the USAF uniform.