Rather worrying though, that they've reverted to the 'Dogfight Doubles' thing again, aimed squarely at the 'youngster' or 'passing' market, where the buyer's perception is a authentic combination, two kits in one box, good value deal. Bad enough if the 'Doubles' were matched, but a Spit V and '109E don't really match, do they?
Please, Airfix (or Hornby), don't spoil things by pampering the wrong market area - model kits interest is very weak in the 'youngster' market, and will take more than this sort of package to make a difference. Instead, concentrate the effort where the money really is - people of 'a certain age', who really appreciate a new kit, and will buy more than one, and continue to do so. Please wake up and understand that scale model kits are no longer the 'toy' market they used to be 50 years ago !!
And, Mr. Hornby, if you don't believe me, then just look at the burgeoning market in accessories, tools, paints and other consumables - probably a turnover far in excess of the initial kit market!!
that's using the three foot rule even up close is pretty good.
