Aaron Brooks Wolters
Brigadier General
I don't know if this is the proper place to post this, if not I'll get one of the Mods to move it. Internet Hobbies sent me this E-mail and apparently everyone is feeling the crunch. I know we all have our favorite shops to order from, but if you each could order a kit if it is a worthwhile purchase from this group, just maybe we can help keep them in business. I know if you're like me you don't have the funds at the moment. I am just passing this along to try and help keep this fun hobby going.
This is an email that I hoped and prayed that I would never have to send.
For the longest time, especially after we re-introduced the weekend sales a few months ago, we have been struggling to stay in business. We thought that by offering our customers an unbelievable deal on the weekends, they would really step up to the plate and purchase huge dollar amounts. After all, if you're getting a deal where your price is very close or at wholesale we would have hoped you would have taken this opportunity to purchase more of what you really wanted. The whole idea was to generate cash flow that would help us survive the downturn in business created by these sales during the week until the next sale. Unfortunately, the weekend sales never generated the cash flow that we counted on.
The hard truth is that selling anything and making little or no profit is a formula for disaster. Each business must generate enough operating profit to be able to pay for their cost of overhead. We recently tried to stem the hemorrhaging by introducing our Internet Hobbies Savings Club but it now appears, by the dramatic drop in business, that our customers are not interested in participating in the program as much as we had hoped.
This has brought us to a point that unless we are able to regain our customer's loyalty, we will perish as a company. My wife and I have invested thousands of dollars from our savings and whatever else we could afford to keep our business afloat but the well is now running dry. Many of you may think that Internet Hobbies is a large organization. We are a small business that has served the hobbyist for going on 18 years. The truth is, there are only four people still working here part time. We have had to lay off most of our full time employees because of diminished sales. I would love to be able to re-hire these talented people but unless sales increase they will remain unemployed.
Our plight probably means little or nothing to some of you but I still believe we have many friends that care about Internet Hobbies. I want to thank those customers that have supported us with your continued loyalty and we would appreciate anything you could do to help. We really could use a big bump in our sales this weekend.
Sincerely,
Dale Bruner, Managing Partner
Internet Hobbies, LLC
This is an email that I hoped and prayed that I would never have to send.
For the longest time, especially after we re-introduced the weekend sales a few months ago, we have been struggling to stay in business. We thought that by offering our customers an unbelievable deal on the weekends, they would really step up to the plate and purchase huge dollar amounts. After all, if you're getting a deal where your price is very close or at wholesale we would have hoped you would have taken this opportunity to purchase more of what you really wanted. The whole idea was to generate cash flow that would help us survive the downturn in business created by these sales during the week until the next sale. Unfortunately, the weekend sales never generated the cash flow that we counted on.
The hard truth is that selling anything and making little or no profit is a formula for disaster. Each business must generate enough operating profit to be able to pay for their cost of overhead. We recently tried to stem the hemorrhaging by introducing our Internet Hobbies Savings Club but it now appears, by the dramatic drop in business, that our customers are not interested in participating in the program as much as we had hoped.
This has brought us to a point that unless we are able to regain our customer's loyalty, we will perish as a company. My wife and I have invested thousands of dollars from our savings and whatever else we could afford to keep our business afloat but the well is now running dry. Many of you may think that Internet Hobbies is a large organization. We are a small business that has served the hobbyist for going on 18 years. The truth is, there are only four people still working here part time. We have had to lay off most of our full time employees because of diminished sales. I would love to be able to re-hire these talented people but unless sales increase they will remain unemployed.
Our plight probably means little or nothing to some of you but I still believe we have many friends that care about Internet Hobbies. I want to thank those customers that have supported us with your continued loyalty and we would appreciate anything you could do to help. We really could use a big bump in our sales this weekend.
Sincerely,
Dale Bruner, Managing Partner
Internet Hobbies, LLC