In 1961 when in civies again, my new job was a small hardware store. Two show windows either side of the front door. The boss told me to be careful wording the products put in the windows. I seems in the late 40s, when new products began to appear, he put appliances for women in one window and men's in the other. At Christmas he put new electric drills, saws and tools out and on the women's side irons and new kitchen items. He noticed from inside the store, men would study the items, then laugh and walk on. One man came in and the boss asked what was funny. The man said, "One one side it says give him a Black & Decker for Christmas and the other side says give her a Hot Point for Christmas."