Thirty six quid for a 1/72nd scale kit of a medium sized aircraft!! I'd want it bl**dy gold plated for that price!
But then, with a limited market, and short run, they have to charge to get the return. Or not bother making it in the first place!
Years ago, I remeber at least three different Gannet kits in 1/72nd scale,and different marks, by Frog (later taken on by Novo), and the others by companies I can't remember, one probably Matchbox, much, much later. Of course, then, in the late 1950s / early 60s, they were still in service, so more of a market for the model. I recall using one just for the radome, to convert the Frog Shackleton to the AEW 2 !!