That one doesn't seem too bad though Evan. For example, in the UK, the old Matchbox/ Revell 1/32nd scale kits are around £15, and I seem to recall that back in the mid 1970's they were around £3 to £5 when Lesney-owned Matchbox.
It's nearly 30 years since I built a Matchbox 1/72nd scale kit (Halifax I think), and I remember they had a lot of options included, so still not bad value compared to some really overpriced stuff, from the same era in particular, from another British manufacturer, among others.