Shortround6
Major General
Rumor I've heard is that some US auto executives will tell you, in private, after a few single malts, that the CAFE standards saved them: their corporate culture was so attached to heavy, high-powered, inefficient vehicles that they would have kept going down the path to oblivion.
Some of us can remember the US "economy" cars of the early 60s. given the choice of options Detroit seemed to say "You want a small car? you must want rubber floor mats, cardboard door liners, cheap upholstery and really bad performance from a 3-3/1/2 liter six with a carburetor that could use a quarter as a choke plate." If you wanted a better quality interior you had to buy a bigger car.
I remember shopping for a new car in 1972, Ford Pinto started at just about 2,000 dollars. hub caps were extra, bumper guards were extra, rugs were extra, passenger side mirror was extra , radio was extra, and so it went. You could add hundreds of dollars to the car just to get it up to a decent standard. Went to Toyota dealer, Got a Corolla SR-5 ( first year) for 2500 dollars. Hundreds less than equivalent Pinto.
one reason Japanese cars were cheaper than American cars was labor, the labor of assembling and keeping track of all the options. Back in 1970 somebody estimated that GM could build 1 million cars, no two the same if the option sheets were filled out right. The Japanese just standardized the cars a lot more. Just a few option packages and a few colors, Much simpler to build and much, much simpler to inventory.
Also in 1970 American Motors standardized air conditioning on their largest car (the Ambassador ) and dropped the price 100 dollars. It cut the number of possible combinations of options in 1/2, it also meant EVERY car on that production line got air conditioning with a simplification in dash construction, ducts, engine brackets, pully's and belts.
American pricing was such that the dealer had different profit margins on the options than he did the basic car and could make more profit on the options alone than on the basic car.